The Boxer Rebellion and HMV Team Up

July 21, 2009 by  

boxer rebellion

The Boxer Rebellion have today announced a collaboration with HMV, which will see the retailer act as a strategic partner for their second album UNION.

In the first deal of its kind, HMV will advance the costs of the album and give it promotional support, in exchange for a share of the revenues. The partnership allows The Boxer Rebellion to remain independent, and continue to find innovative ways to engage with their fans.

UNION will be released on CD on 14 September in HMV and selected independent retailers, and can also be pre-ordered via hmv.com and other online stores in both physical and digital formats.

The release will be supported with a week of live in-store performances and album signings
at HMV stores around the country, including the flagship Oxford Circus store.

The Boxer Rebellion will also commence a UK tour on 22 September, for which HMV will have an exclusive window on ticket sales. Tickets go on sale at hmv.com on 23 July, and will also be available to fans as part
of a special album bundle for just £15 (including the ticket’s booking
fee).

The album release will be preceded by a limited-edition double A-side single, ‘Semi-Automatic/Flashing Red Light Means Go’, released 7 September on 10″ vinyl picture disc. Only 500 copies will be pressed.


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